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Assistant Brand Manager

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About The Job

You’re looking for fulfillment, we’re looking for You!

As an ABM you will be Assist in Building the Baraka brand through Equity Development and relevant product Innovation which result in translating brand objectives into solid strategy to deliver business growth.

About You

Main Responsibilities

  • Assist in “New Product Development”
  • Assist in conducting Market Research and use consumer insights to build marketing plans that drive profitable brand growth
  • Assist in developing “Marketing Brand Plan” in light with the brand performance and knowledge understanding.
  • Conduct “Trade Visits” in order to monitor product performance.
  • Provide analysis of competitor’s pricing, positioning, and performance in the market
  • Responsibility for packaging development
  • Responsibility for marketing activities implementation.
  • Work with the Advertising Agency to get their support and involvement with the creative aspects, media strategy, packaging, and promotion.
  • Promotion and “Media Plan” evaluation.
  • Consumer marketing budget tracking.
  • Analyze sales data, Retail Audit, and brand Tracker to agree on future activities and strategies.
  • Develop Internet Strategy in corporation with the assigned agency to achieve marketing objectives.

To be able to achieve the above and be successful in this role we believe you need to have

Personal & Technical Competencies

  • Eye for detail, strong analytical & planning skills
  • Strong initiative and follow–through
  • Experience of being a successful team player with strong collaborative skills and a strong capability to lead a team
  • High leadership, time management & communication skills
  • High learning skills and potential to grow beyond the current role
  • Experience in data management & equipment knowledge.

Education & Trainings

  • BA in Marketing, Business Administration, Advertising or Mass Communication
  • Excellent command of English language
  • Perfect working knowledge of MS Office.

About us

Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power of people have to impact the world through daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.

We believe everyone has talent, something which comes natural to you. Your uniqueness is something which brings both excellence as well as energizes you.

Don't hesitate to get back to us for any inquiries


in Egypt , Cairo city

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1 Jobs available, apply now

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