about

Regional Sales Business manager with 29 years’ experience at achieves annual sales objectives and increases the overall customer base. Effectively grows brand awareness through increased growth market and new market development, uncovering customer needs, finding solutions and expertise in new revenue streams, sales and marketing. Career experience has been amongst leading FMCG & B2B Ingredient organizations (mature and emerging markets / brands) heading dedicated business units (Retail, Food service and B2B) in KSA, Middle East. Senior positions within these organizations encompassed Strategic / Go-To-Market direction within B2B & B2C organizations Facilitate best practice attainment and implementation, Motivating high performance teams, building sustainable capability and culture.
Customer led insights innovation
Facilitating BRC Quality, Risk Management and Customer partner accreditations Key / strategic account leadership
Business development strategy and execution, securing anchor tenants.
With the primary emphasis on top line revenue growth, cost management / ownership and profit delivery.
I possess strong team leadership and awareness skills, drive commercial competence, a strong collaborative cultural ethos, with an ability to lead staff focus, capability and clarity of direction. I bring a passion, energy and excitement to the task of building sustainable profit driven teams.
29+ years of proven track record in sales, marketing, and management in fast-moving consumer goods (FMCG). (Food & Non Food, Juice, Water, Dairy products, Bakery products, Hygienic Paper)
Geographies Managed, GCC Countries, Significant experience and success in Business Development of new Markets / All Trade channels / Brands /Products across Middle East & Africa.
Influential Leader with acute business acumen and relationship network across the Region.Outstanding stakeholder management skills.
Established credentials in sales and operations having managed large sized teams. Trilingual with excellent communication skills in Arabic, English, and French.